The Premium Wheel Co. offers riders complete wheelsets handbuilt in Melbourne, Australia. We offer complete rolling solutions including rim tape, tubeless valves, sealant and tyres. We are the package kings!

Our philosophy is simple: provide the best possible product direct to consumers by offering a wheelset that is reliable, serviceable and affordable. How do we achieve this:

Reliability: Our rims are manufactured to a consistent high standard with over 2 years of product R&D. We only use the best spokes and nipples and hand build our wheels. All of our wheels are built using standard methods of building our wheels to be strong and durable.

Serviceability: Our complete wheelsets are built using parts that are easily serviced. Our MTB wheels are built using DT Swiss Spokes, laced using a 3x pattern and have 32 holes (custom spoke count available.) 

Affordability: Based on our Mobile Bike Service model we have very low overheads and pass this saving onto you!