The Premium Wheel Co. offers carbon rims and complete wheelsets handbuilt in Melbourne, Australia.

Our philosophy is simple: provide the best possible product direct to consumers by offering a wheelset that is reliable, serviceable and affordable. How do we achieve this:

Reliability: Our rims are manufactured to a consistent high standard with over 5 years of product R&D. We only use the best spokes and nipples and hand build our wheels. Our wheels are built using standard methods of wheel building and are built to be strong and durable.

Serviceability: Our complete wheelsets are built using parts that are easily serviced, repaired or replaced, you wont find any proprietary parts here! We use traditional spokes and lacing methods and our rims are tested in the real world by real riders.

Affordability: No fancy warehouses, flash packaging or full page colour adverts in the local cycling mags, our direct to consumer model saves your cash and allows us to custom build your dream wheels.